Anyway, I went as far as to buy an expensive new Italian suit for the day, but then one of my friends had a real insight, when he said, "You should dress in jeans and black turtleneck, the way Steve Jobs always dressed."
Damn, I thought, and I just spent all that money on the suit! But I knew he was right. Jobs and I were born in the same year; people remember him as a skinny guy with a short grey beard, whose pattern baldness was concealed by a crew cut. Me too. It won't hurt if the tech-obsessed Bay Area audience finds itself thinking, Something about this guy seems familiar. Oh well, I can wear the suit another day.
Still, that left me needing some new jeans. Mary took me to Armani Exchange, which was a complete bust, but which I noticed was full of faux-biker leather jackets. I mean, that look's sort of evergreen in fashion, but the store looked like one of those booths at Bike Week, it had so many jackets with the look (but of course, none of the protection!)
We tried Gap, which was also a flop but I couldn't help but notice that Gap, too, had gone retro-hipster-biker…
We found my Steve Jobs-channeling jeans at Lucky Brand, where I shelled out an embarrassing price for denim trousers. But what caught me eye was the preponderance of motorcycle branding there, too, both for guys…
I'm assuming Lucky's done some kind of licensing deal with Triumph, although the store also has clothes with Indian and Castrol branding. My friend and general arbiter -of-cool, Jim McDermott, tells me that Lucky's been riding pillion on Triumph's brand for five+ years; I guess it's been at least that long since I've set foot in one of their stores.
The cynic in me thinks, this means motorcycles aren't cool any more. That's fine, neither am I.